Riyadh Season 2025: Saudi Arabia’s Premier Entertainment Extravaganza
A global stage in Riyadh: From giant balloons and immersive zones to world-class championships, the city is pulsing with the energy of a new era in entertainment.
When Riyadh wakes on October 10 2025, the capital of Saudi Arabia transforms into one of the most ambitious entertainment landscapes in the world. The sixth edition of Riyadh Season opens with a grand parade that already electrifies the streets: 25 giant balloons, 25 themed floats, and more than 3,000 performers set Boulevard City ablaze with music, dance and color.
In a televised address, Turki Alalshikh, Chairman of the General Entertainment Authority (GEA), says:
“The Saudi capital is now the global stage for creativity and culture.”— Turki Alalshikh, Chairman of the General Entertainment Authority (GEA)
Scale and Vision
Riyadh Season 2025 unfolds across 11 entertainment zones, features 15 global championships and hosts some 7,000 individual events.The brand value already tops $3.2 billion, while participation comes from over 2,100 companies 95 % of them Saudi-local.
This year’s vision rests on three pillars: expanding youth and women’s engagement, nurturing Saudi creative talent, and delivering immersive entertainment that rivals global standards.
What to Expect Inside the Zones
Boulevard World, one of the headline zones, showcases 24 cultures, including new additions from Kuwait, South Korea and Indonesia. It offers 1,700 stores, 350 restaurants and cafés, 40 rides and 12 immersive experiences.
Among the most talked-about attractions is Beast Land, created in partnership with MrBeast. Located in Hittin near Boulevard Riyadh City, it features 40 shops and restaurants, 15 motion rides and 12 immersive games.
Opening day invites everyone to join outside zones: free access to key areas ensures that families, youth and international visitors all share in the excitement.
A Parade That Sets the Tone
At 4 p.m. on opening day, Boulevard City becomes a nonstop spectacle. Giant Macy’s-style balloons make their debut in Saudi Arabia alongside local dance troupes, smoke displays, and synchronized floats reflecting a fusion of global flair and vibrant local spirit.
Families line the streets, visitors gather en route to Boulevard World, and the entire city feels in motion. This opening sets the emotional tempo for the four-month journey ahead.
Highlights of the Experience
- Massive scale: With 11 zones, 7,000 events and expected crowd sizes of tens of thousands, the momentum is palpable.
- Diverse entertainment: From sports showdowns (like Six Kings Slam tennis and a major boxing card) to theatre, concerts and immersive virtual journeys.
- Global + local: International guests share the spotlight with Saudi creatives, offering high-end production that supports homegrown talent.
- Accessible for all: Free parade entry, family-friendly zones, and a mix of premium and widely accessible experiences.
Why It Matters
Riyadh Season 2025 isn’t just a festival. It’s a statement that Riyadh and by extension, Saudi Arabia is ready to host entertainment at the highest global level. With big-scale zones, ambitious partnerships and a clear focus on immersive experiences, the city invites the world to participate in something new.
Looking Ahead
As visitors explore Beast Land, Boulevard World and the many thematic experiences, the city buzzes with anticipation: Which pop culture moments will unfold? Which global names will show up? How will the content created here ripple across social media and beyond?
The stage is set. The lights are bright. And Riyadh is ready for its moment.